Australia Day is a good reminder to buy local, but buying Australian-made isn’t just a once-a-year feel-good moment. If you’re spending real money on flooring, you want the confidence that you’re getting quality, sensible lead times, and support you can actually access if you ever need it.
This guide is a practical one. I’ll explain what “Australian made” means for flooring, how to check origin claims, why it matters, and which Australian manufacturers to look for when you’re shopping at Floorworld.
This is where people get tripped up, so it’s worth clearing up early.
The ACCC explains that the Australian Consumer Law doesn’t require country-of-origin information for non-food products. Flooring falls into that bucket. ACCC
So if you don’t see an origin label on a flooring box, it doesn’t automatically mean it’s imported or hiding something. It can just mean the brand hasn’t chosen to label it.
If a business says, “Made in Australia” (or anything that implies it), that becomes a country-of-origin representation, and it must not be false, misleading or deceptive. ACCC
The ACCC’s guidance also explains that “made in” is linked to where a product’s substantial transformation happened.
When you’re researching flooring (or you’re in-store), do this:
Simple, repeatable, and it doesn’t rely on any one label.
This isn’t a niche preference. In 2024, Roy Morgan found 86% of Australians say it’s important to buy Australian-made. Roy Morgan
And in more recent reporting, Roy Morgan put support at 95%, which tells you the sentiment hasn’t faded. Roy Morgan
In the Australian Made Campaign summary of that Roy Morgan research, 67% said they often or always buy Australian-made, and 35% said they’re buying more now than before. Australian Made
Flooring is a big, awkward, high-stakes purchase. If something goes wrong, you want answers quickly.
Australian manufacturing and supply can help with:
Sustainability gets thrown around a lot, so here’s the flooring-specific version.
A longer-lasting floor means fewer replacements. That reduces material use and waste over time. With flooring, durability is sustainability in plain clothes.
If you want something credible that goes beyond marketing claims, the Environmental Certification Scheme (ECS) is an Australian program administered by the Carpet Institute of Australia. They describe it as evaluating products across their lifecycle, from raw materials through to disposal. Carpet Institute
That’s especially useful for commercial clients, architects and designers who need documentation, but it can also help homeowners who want a clearer comparison tool.
Armstrong is Australia’s only manufacturer of commercial sheet vinyl flooring, and it has been manufacturing in Australia since 1969. Armstrong Flooring
Godfrey Hirst has multiple manufacturing facilities in Geelong, Victoria, and is a major employer of the local community. Godfrey Hirst
Beaulieu has been manufacturing flooring since its time as Sterling Carpet Mills in Queensland since 1973. Beaulieu
Victoria Carpets manufactures carpet at its Dandenong plant in Victoria. Victoria Carpets
EC Carpets has been manufacturing its carpets at a state-of-the-art facility at Lonsdale in South Australia since 1963. EC Carpets
Interface has manufactured modular carpet tiles locally in south-west Sydney since 1971. Interface
Dunlop has been proudly manufacturing underlay in Australia since 1972. Dunlop Flooring
Some brands manufacture locally, but not every range is necessarily made in Australia. If “Australian-made” is a priority, confirm the manufacturing location for the exact product you’re quoting or simply ask your local Floorworld store for more details. The ACCC is clear that origin claims must not mislead. ACCC
Step 1: Pick your category
Carpet, underlay, resilient, or commercial carpet tile. You’ll narrow choices faster and avoid comparing apples with oranges.
Step 2: Visit your nearest Floorworld store
This is where you can compare samples properly, talk through your room use, and confirm which ranges are manufactured in Australia.
Step 3: Request a measure and quote
Flooring cost isn’t just the product. A quote helps you plan for prep, removal, underlay, transitions, and installation. It also prevents surprise costs that may come up.
If you’re searching “Australian made flooring near me”, here’s the shortcut: go in-store with a couple of photos of your space and ask two questions:
Whether you’re in Melbourne, Sydney, Brisbane, Perth, Adelaide, or the Sunshine Coast, this keeps the decision clear and avoids assumptions.
For non-food products, the ACL doesn’t require origin labelling. But if a business makes a country-of-origin claim, it must be clear, truthful and accurate. ACCC
The ACCC explains that “made in” claims relate to where the product’s substantial transformation occurred. In other words, it’s about where the final meaningful manufacturing step happened, not necessarily where every component originated.
Participation in certification marks and programs can be voluntary. The key is verifying the manufacturer’s stated production location and confirming it at the product/range level. Australian Made
Not automatically. Sustainability depends on lifecycle impacts, durability, and manufacturing practices. Programs like the Carpet Institute’s ECS assess products across lifecycle stages and can provide a more credible comparison. Carpet Institute
Check the manufacturer’s published information, then confirm the manufacturing location for the exact range you’re choosing. Origin claims matter under consumer law, so you want them documented and specific.