How Floorworld Raised $102,400 for Pancare in 2025

2025 was our biggest year ever for our partnership with the Pancare Foundation through the Step Up for a Cure Campaign. It is thanks to the support of all of our customers, member stores and suppliers that we were able to raise an incredible $102,400 this year alone.

That means that officially, over the life of our partnership, Floorworld has now contributed more than $400,000 to support Australians affected by upper gastrointestinal (upper GI) cancers.

And we couldn't be happier to have supported such a great cause, so we wanted to look back and shout out everyone who helped along the way.

A partnership built over years, not weeks

Floorworld has been proudly partnering with the Pancare Foundation for several years now. What started as a focused campaign each November has grown bigger and better each year as more suppliers get involved and we expand the campaign's scope.

Why do we keep coming back to this partnership?

Because upper GI cancers, including pancreatic, liver, stomach, biliary and oesophageal cancers, remain some of the most aggressive and under-recognised cancers in Australia.

Early symptoms are often vague or easily dismissed, leading to late diagnosis and poorer outcomes. Pancare exists to change that story through research, advocacy, awareness and patient support.

Every dollar raised helps fund:

• Life-saving research into earlier diagnosis and better treatments
• Specialist nurses, counselling and support services for patients and families
• Awareness campaigns so more Australians recognise symptoms sooner

Many members of the Floorworld community have been touched directly by Upper GI cancers, as have many other Australians. They are the inspiration for what we do each year.

To learn more about the Upper GI cancers and why we support the Pancare Foundation. Read "Pancare and Floorworld: The Why, The Facts and Cancer Symptoms"

A huge thank you to our 2025 supplier partners

The 2025 campaign wouldn't have been possible without the generosity of our supplier partners, who committed to donating from selected product sales during the campaign:

• Quick-Step
• Dunlop Flooring
• Karndean Designflooring
• Godfrey Hirst
• Clever Choice
• Redbook
• Beaulieu Carpets
• Signature Floors
• EC Carpets
• Australian Select Timbers
• Victoria Carpets
  
  

Each of these brands agreed to donate a portion of sales from featured products, turning everyday flooring choices into meaningful contributions to Pancare.

Spotlight on Dunlop Flooring: support that continues beyond the campaign

One of the standout stories of 2025 was Dunlop Flooring's commitment.

As part of the campaign, Dunlop introduced a dedicated product: Pancare ComfortCare Underlay. For every roll of Pancare ComfortCare Underlay sold, $5 is donated directly to the Pancare Foundation.

The best part?

That $5-per-roll contribution doesn't stop when the Step Up for a Cure campaign ends. Dunlop's support continues beyond October and November, meaning every ComfortCare installation going forward helps Pancare continue its vital work.

Stepping out for Unite for Hope in Melbourne

The Floorworld team attended the Unite for Hope event in Melbourne, joining supporters, survivors and families for a day of remembrance, resilience and community. 

On the day, we:

• Sold cupcakes to raise additional funds
• Took part in the walk, side by side with the Pancare community

It was a powerful reminder that behind every statistic there are real people, real families and real stories.

We just wanted to thank everyone involved in organising and participating in the event, as well as anyone who bought a cupcake on the day!

Floorworld Stores stepping up across Australia

This year, our member stores really leaned in to the campaign.

From purple decorations and purple pets, we thank each and every local store that stepped up and supported us during the campaign.

Purple pets, big hearts

Speaking of pets...

We invited stores, suppliers and our wider community to:

• Dress their pets in purple
• Share photos across social media
• Help spark conversations about Pancare and upper GI cancers
  
  

From dogs in purple bandanas to cats with purple bows, and even a few more unusual animal appearances, the response was fantastic.

Thank you – and what happens next.

To everyone who:

• Chose a featured product during October and November
• Visited a Floorworld store and asked about Pancare
• Walked with us at Unite for Hope
• Dressed a pet in purple
• Donated directly to the Pancare Foundation
• Or simply shared the message with a friend

Thank you.

Your support helped us raise $102,400 in 2025, and more than $400,000 in total for the Pancare Foundation so far.

If you'd like to learn more about Pancare, the symptoms of upper GI cancers, or how to access support and resources, please visit the Pancare Foundation website or speak to your local Floorworld store.

We're always happy to point you in the right direction.